See Exactly Where Referrals Are Being Lost.
A structured, six-section audit of your clinic's digital presence, delivered as a client-ready document with color-coded findings, competitive benchmarking, and a specific recommendations checklist.
Standalone deliverable. No commitment to services required.
Six Sections. Every Place Referrals Can Go Wrong.
Each section is evaluated against your direct competitors and scored with specific, actionable findings.
Technical Health
Image loading, site indexing, URL structure, HTTPS, and site architecture. The foundational layer that affects whether your site gets crawled and ranked at all.
On-Page SEO & Content
Geographic signals, title tags, meta descriptions, content depth by service line, and internal linking. The layer families and search engines read to decide if you're relevant.
Analytics & Tracking
GA4 configuration, Search Console status, conversion event setup, and UTM tracking. Without this, you can't measure what's working or justify what to spend next.
User Experience & Trust
Google review volume, unanswered reviews, credential placement, intake form clarity, and primary calls to action. The signals families use to choose you over a competitor.
Local & Directory Presence
Google Business Profile completeness, review generation process, and listings across Psychology Today, Beaming Health, Autism Speaks, and state-specific directories.
Competitive Positioning
A side-by-side comparison against 3-5 competitors Google surfaces for your primary search terms, plus a blended benchmark showing where the gap is and what's addressable.
Sample Findings
Every finding is status-coded, specific to your clinic, and written for a non-technical reader.
| Area | Status | Finding |
|---|---|---|
| Site Architecture | Action Required | URL structure inconsistent across state markets. Two separate referral pages exist with no clear differentiation between family intake and provider referral. |
| Geographic Signals | Action Required | Homepage headline contains no geographic reference. Newer state pages significantly thinner in content than established ones. |
| Google Business Profile | Action Required | No GBP listings surfaced in local searches across key markets. Competitors fill that map pack space. |
| Intake / Contact | Action Required | Missing states from intake dropdown. Families whose state isn't listed abandon the form before submitting. |
| Directory Listings | Needs Attention | Clinic appears in 2 directories for limited markets. Not listed on Psychology Today, Autism Speaks, or state-specific databases for remaining states. |
| Security (HTTPS) | Satisfactory | Site loads over HTTPS with no security warnings detected. |
One Document. Everything Your Clinic Needs to Act.
Color-coded findings table
Every area rated Action Required, Needs Attention, or Satisfactory, with a specific finding written for your site.
Competitive benchmark table
Your clinic measured against the 3-5 competitors Google is currently surfacing. Individual breakdown and blended average comparison.
Priority summary
A ranked list of recommendations in order of impact and feasibility.
Recommendations checklist
Every action item written in plain language, specific to your clinic, organized by section.
Formatted Word document
A client-ready .docx file ready to share with leadership or a marketing team.
Sample Recommendations Checklist
Know Where You Stand Before You Spend Another Dollar.
A 20-minute intake call is all we need to scope and begin your audit. Delivered within 5-7 business days.
Request Your AuditStandalone deliverable. No commitment to services required.