The 2026 ABA Google Ads Report
Data, Gaps & Opportunities from 100+ Clinics
Find out exactly where your clinic stands, and what your competitors are doing that you're not.
Right now, parents in your area are searching for ABA therapy on Google. Some of them are finding your competitors. Some of them are finding your clinic but scrolling right past it because your ad didn't answer the questions they were already asking: Do you serve my area? Do you take my insurance? Are you the right fit for my child? If you're not sure whether your ads are doing that work, that uncertainty is exactly the problem.
I spent nearly a decade running digital marketing inside one of the largest ABA organizations in the country. I know what it costs to acquire a family, what it looks like when families find a competitor instead of you, and what happens to a clinic's growth when its Google presence is invisible. So I did something about it.
I studied 100+ ABA providers across the United States, analyzing exactly what they're running, what they're saying, and where they're leaving families on the table. In this webinar, I'm sharing everything we found.
What You'll Walk Away With
This isn't a general marketing overview. It's a data-driven breakdown of exactly what the ABA Google Ads landscape looks like right now, and what it means for your clinic.
- A clear picture of what your competitors are actually running in Google Ads right now and how your clinic compares.
- The four specific gaps costing ABA clinics families every single day and how to close them.
- The headline and copy patterns saturating the ABA market and why blending in is killing your conversion rate.
- Which markets have the least Google Ads competition right now and how to take advantage before that window closes.
- What Google actually rewards in healthcare advertising, straight from their own documentation.
- A live look at how we turn this data into a personalized competitive advantage for your clinic and a list of things you can fix in your Google Ads account this week.
Benji Craig
VP of Marketing & Product, Therapprove
Benji spent nearly a decade building digital marketing programs inside one of the largest ABA organizations in the country. He has managed growth strategy, paid media, and digital infrastructure at scale for pediatric therapy, and has seen firsthand what separates the clinics that grow predictably from the ones that stay stuck.
At Therapprove, Benji leads the growth and product function with a focus on solving referral leakage for pediatric therapy clinics. The 2026 ABA Google Ads Report is the most comprehensive competitive analysis of ABA digital advertising ever conducted, and this webinar is the first place the findings are being shared publicly.
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It's 100% Free
Join clinic owners and operators from across the country for one hour of real data, real insights, and actionable next steps. Space is limited.